We Know Jack Wine – The Little Design Group

We Know

Jack Wine

Launching a New Winery Brand Into the Market

When we first met the owner of We Know Jack!, they had just bottled their first wine. They had no e-commerce presence, no website, few industry connections, and limited experience in the wine business. Their vision was strong, but they needed the infrastructure and strategy to make that vision real.

Deliverables

Domain & URL acquisition; domain security etc.
Fully functional e-commerce website with shop & membership.
Setup of payment gateway (Stripe or similar).
Email marketing platform (Klaviyo) with initial flows.
Email marketing platform (Klaviyo) with initial flows.
SEO / AEO / GEO optimization.
Ongoing maintenance, security, performance monitoring.

We applied our Wine Business Accelerator Toolkit to build We Know Jack! from the ground up. Key elements included:

Since launch, We Know Jack! has done impressively well:

Brand foundation & online presence

We helped them choose their brand name, secure the domain, and build a fully functional website with an e-commerce portal. This included setting up product pages, membership options, merchandising, and more. (Their site now features “Shop”, “Membership”, “Tasting Experience”, etc.)
weknowjack.wine

Pricing strategy, including shipping

Developed pricing tiers for their wines (cases, single bottles), set up shipping fee models, and optimized margins. Ensured pricing was competitive but still sustainable for the business.

Payment/Transaction setup

Integrated Stripe (or equivalent payment gateway) so they could safely and reliably process orders online.

Email Marketing Platform Setup

Selected Klaviyo for their email marketing platform; helped them integrate it, build signup forms (for site & membership), craft initial automated flows and newsletters.

Social Media and Digital Presence

Launched and/or improved their social media: Instagram, Facebook, etc. Helped define voice, visuals, posting cadence, content types. Ensured social linked into the website, email list, and e-commerce.

SEO / AEO / GEO

Implemented search engine optimization: keyword research (wine, AVA, region, varietal etc.), on-page optimization, structured data. Applied Answer Engine Optimization (AEO) strategies so they could capture featured snippets or helpful FAQ responses in search. Geographic SEO (GEO) to target people interested in wines from the Rockpile AVA, Sonoma County, etc. All to improve visibility to target customers.

Ongoing Maintenance & Growth Support

After launch, we’ve supported them with updates, security maintenance, content updates (blog/posts), membership or shop enhancements, and ensuring everything continues to perform well.

Since launch, We Know Jack! has done impressively well:

Key Outcomes & Recognition

-They’ve begun winning awards and receiving recognition in the wine industry.
-Their product reviews are appearing in respected wine review outlets, e.g. Wine Enthusiast and Wine Review Online.
-Their website is live, with membership, online shop, tasting experience offerings, recognition page, vineyard history, etc.

We Know Jack! is proof that a wine brand can go from zero to meaningful market presence — even with no prior digital infrastructure or industry connections — if they have the right partner and strategy. For potential clients, it shows:

What’s possible even if you’re starting brand-new

The impact of combining all the pieces (web, commerce, SEO, marketing, credibility) rather than doing them in isolation

How credibility and recognition follow when everything is done well