John DiDomenico – The Little Design Group

John

DiDomenico

Elevating Local Real Estate Presence via SEO, Geo Targeting & PPC

John DiDomenico is a prominent San Francisco real estate agent, with decades of experience, over $500 million in completed transactions and hundreds of clients across buying and selling.

When we started working with John:

His website and digital presence were established, but the online visibility (especially for competitive local real estate keywords) was not optimized to its full potential.

His paid advertising (PPC) campaigns were underperforming relative to opportunity in the San Francisco market: high competition, expensive keywords, many lost clicks, suboptimal conversion paths.

He needed help to dominate local (geo) searches, improve search engine ranking (SEO), capture Answer Engine / snippet positions (AEO), and ensure his PPC spend was as effective as possible.

Our Work:

Detailed keyword research report with mapped strategy
On-site SEO audit & implementation (meta titles, headers, content refresh, internal linking)
AEO-oriented content structure (FAQ, schema markup, snippet targeting)
Geo / local search optimization (GMB, local directories, neighborhood content)
PPC campaign setup, ad copy, bid strategy, landing page alignment
Dashboards / tracking setups for SEO + PPC + local / keyword ranking
Ongoing optimization & maintenance plan

While some numbers are pending or growing, here are the benefits realized or expected:

Higher visibility in searches for key neighborhoods/areas in San Francisco — more leads from local, targeted traffic.

Improved rankings for selected high-value keywords (e.g. “San Francisco real estate agent”, “homes for sale [Neighborhood]”)

Better ad spend efficiency: fewer wasted clicks, improved conversion rate, lower cost per lead.

Increased alignment between paid ads & organic presence: unified messaging, better quality landing pages, more trust from users.

Stronger presence in local / maps searches, which helps people looking for agents in their area.

The Outcome

-Deep, targeted keyword mapping aligned with John’s strengths and service areas.
-Strong local / neighborhood focus — not just “San Francisco real estate” but specific ZIPs, neighborhoods, philosophies.
-Attention to answer / snippet-style content (AEO) which helps capture high intent, low competition visibility.
-Continual optimization of PPC: testing, pausing, refining rather than “set and forget.”
-Synergy between SEO, GEO, PPC — integrated strategy rather than isolated efforts.

Real estate in San Francisco is one of the toughest digital-visibility markets. This case shows how, even for an already successful agent, substantial gains can be had by optimizing for the right keywords, controlling geo/local presence, carefully managing PPC, and ensuring your website content serves both users and the search engines (including answer-engines).

This project demonstrates our ability to take an existing strong reputation and help it translate more powerfully online — more leads, better efficiency, stronger organic & paid presence.