Break Into
Wine
- Category
- Development
- Start Date
- May 2025
- Client
- BreakIntoWine.com
- Handover
- June 2025
From Concept to Market — A Full Business Accelerator Engagement
BreakIntoWine started with a vision: to create an event and platform that could bring wine discovery to a new audience. They had ambition but lacked the infrastructure, assets, and strategy needed to execute at scale. The challenge was not just building a website — it was developing an entire business foundation: brand identity, operational workflows, digital presence, vendor partnerships, and a marketing engine capable of driving sales and awareness.
- Brand Development
- UX/UI Design
- Front-end Development
- Copywriting
- Shopify Development
We applied the Wine Business Accelerator framework, delivering both strategic direction and hands-on execution. This project was managed as an end-to-end partnership rather than a one-off build.
As the service provider, we handled the end-to-end launch. That meant creating everything from the ground up:
1. Foundation & Identity
-Naming & URL Acquisition: Secured BreakIntoWine.com and aligned the brand with a scalable digital presence.
-Branding: Developed a full identity system — logo, visual guidelines, and collateral.
-Print Assets: Designed event passports, signage, flyers, and sponsorship materials.
2. Business Strategy
-Produced a full business plan including revenue models, cost structure, and expansion roadmap.
-Conducted market research and competitive benchmarking to define positioning.
-Created a pricing strategy for tickets, VIP upgrades, and vendor packages.
3. Operations & Partnerships
-Identified, recruited, and onboarded wineries and vendor partners.
-Built communication workflows for ongoing vendor collaboration.
-Structured agreements and sponsorship opportunities.
4. Digital Infrastructure
-Designed and launched a responsive website optimized for SEO and conversions.
-Provided hosting, security, and ongoing maintenance.
-Integrated analytics for performance measurement.
5. Marketing & Growth
-Built PPC campaigns to generate ticket sales and awareness.
-Managed social media marketing to grow audience engagement.
-Designed email marketing funnels including newsletters, event updates, and post-event retention campaigns.
-Implemented SEO strategies for long-term visibility.
6. AI & Automation
-Created an AI chatbot for customer support and ticket guidance.
-Integrated automation tools for reporting, communication, and workflow efficiency.
By combining business strategy with technology and design, we turned BreakIntoWine from an idea into a market-ready enterprise.
Established a recognizable, trustworthy brand.
Secured vendor partnerships and built the foundation for scalable events.
Launched a digital ecosystem (web, email, social, paid media) to drive awareness and ticket sales.
Created a sustainable framework for future events, sponsorships, and ongoing growth.
Services
Agency
New York
New York
Albany, NY 12180