Offsite
Care
- Category
- Web Development & SEO
- Start Date
- April 2022
- Client
- OffsiteCare.com
- Handover
- July 2022
Transforming Digital Presence & Reach for a Telemedicine Leader
OffSite Care is a telemedicine company (founded in 2007) delivering high-acuity virtual medical services — ICU solutions, hospitalist and specialist consults (infectious disease, cardiology), long-term acute care (LTACH), and customized tele-programs.
They already had credibility, clinical services, and a mission, but needed their online presence to match: a refreshed, modern website, an active blog to position them as thought-leaders, and stronger visibility locally and regionally (SEO, geo targeting, etc.). Ongoing reliability, security, and performance were also needed.
- Redesigned website with updated UI / UX and reorganized navigation.
- Blog/news publication section with initial posts.
- SEO implementation (on-page, geo, content).
- AEO / structured content (FAQs etc.).
- Security hardening and performance optimizations.
- Ongoing maintenance plan.
We delivered a full suite of digital transformation & optimization:
-Improved user experience for hospital decision-makers, clinicians, and partners, which lead to easier access to service info.
-Elevated brand perception and thought leadership via the blog → more trust in their domain.
-Better organic search visibility, especially for service + geographic searches.
-Reduced risk of downtime/security issues thanks to maintenance and hardening.
Website Redesign & Relaunch
-Updated the visual design and information architecture to better communicate OffSite Care’s services (Intensivist, Hospitalist, Infectious Disease, Cardiovascular etc.)
-Improved usability and navigation so that prospective hospital clients, specialists, and partners can find needed service info clearly.
-Responsive, modern interface optimized for performance, speed, and mobile access.
Blog Development & Content Strategy
-Set up a blog/news & publications section, allowing OffSite Care to regularly publish insights, research, news about telemedicine, regulatory developments, etc.
-Built a content calendar and strategy to support thought-leadership, patient education, and service awareness.
SEO / AEO / Geo Targeting
-On-page SEO: optimized title tags, meta descriptions, headings, keyword mapping for their core service verticals (telemedicine, ICU, hospitalist, etc.).
-Geo-SEO: worked to ensure that local/regional searches (hospitals, clinics in areas served) are properly served, presence in local business directories, mapping, etc.
-AEO (Answer Engine Optimization): structured content to target featured snippet opportunities (FAQs, “What is …”, service comparisons) so OffSite Care appears in knowledge panels or answers in search.
Maintenance, Performance & Security
-Ongoing site maintenance: updates, bug fixes, backups.
-Security hardening: ensuring site is secure from vulnerabilities, SSL, plugin/theme upkeep, etc.
-Performance monitoring: page speed, uptime, load-times, ensuring fast, reliable user experience.
-Improved user experience for hospital decision-makers, clinicians, and partners, which lead to easier access to service info.
-Elevated brand perception and thought leadership via the blog → more trust in their domain.
-Better organic search visibility, especially for service + geographic searches.
-Reduced risk of downtime/security issues thanks to maintenance and hardening.
While long-term metrics are still being tracked, the immediate and expected benefits include:
Improved user experience for hospital decision-makers, clinicians, and partners → easier access to service info.
Elevated brand perception and thought leadership via the blog → more trust in their domain.
Better organic search visibility, especially for service + geographic searches.
Reduced risk of downtime/security issues thanks to maintenance and hardening.
Services
Agency
New York
New York
Albany, NY 12180